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Nike

Nike provides new kit to MS Dhoni, Rohit Sharma, others after Team India complained about the substandard outfit

Nike let a handful of Indian cricketers, including MS Dhoni, Rohit Sharma and Ajinkya Rahane, to try the new kit at Pallekele.

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Virat Kohli and co. unhappy with their official kit sponsor

Nike India in 2016 had paid INR 370 crores to continue their association with Team India until 2020.

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Team India’s new Nike ODI kit made of recycled plastic bottles

Team India's uniform was designed by listening to the voice of the athletes and collecting data.

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Virat Kohli wins legal battle against Nike

Karnataka High Court on Wednesday ruled a case between Virat Kohli and sports giant Nike in favour of the former. According to India Today, the verdict allows the Indian cricketer to sign endorsement deals with other brands as per his convenience.

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Team India sponsors should take cue from Emirates’ deal with Arsenal and embrace “pay for performance” model

The association between Emirates and Arsenal is very well-known in the global sports market. Emirates has been sponsors of Arsenal since signing a record-breaking 15-year sponsorship deal in October 2004.

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