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Pepsi
Sun, April 23 2017
Brand Sachin Tendulkar: A history in commercials and branding
Sachin Tendulkar has been worshipped, idolised, criticised, and admonished on the cricket ground and off it, eventually becoming this phenomenon, Brand Tendulkar.
Thu, March 03 2016
BCCI announce partnership with PepsiCo
PepsiCo has clinched the deal for a 4-year term.
Sat, October 10 2015
Pepsi’s pull-out from IPL not surprising at all: Chetan Sharma
The former India pacer added that this development was only due to vested interests and a few players.
Thu, March 05 2015
Virat Kohli, Anushka Sharma feature in Pepsi’s latest advertisement
The advertisement will also feature actor Ranbir Kapoor in it.
Wed, April 09 2014
IPL 2014: Pepsi launches campaign ‘The Epic Trailer’
About 15 fans will get to try their hand at the job and three of them will go to UAE.
Tue, April 08 2014
IPL 7: Pepsi launches campaign for young fans to watch live from UAE
Three luck fans to experience all the action at various venues in the United Arab Emirates.
Wed, February 12 2014
IPL 2014: Pepsi involves fans through Twitter
Cricket followers can get access to all the events at the IPL through an internship opportunity.
Fri, May 24 2013
PepsiCo denies communicating with BCCI regarding sponsorship pullout
Pepsi has issued a statement saying that they will not be pulling out of the Indian Premier League (IPL) 2013, after there were rumours of their discontinuation as title sponsor of the league.
Fri, May 24 2013
Pepsi considers IPL withdrawal fearing negative impact on brand image
The Indian Premier League (IPL) 2013 spot-fixing controversy has added another worry for the BCCI as brand sponsors PepsiCo are considering pulling out of the tournament.
Mon, May 20 2013
IPL 2013 spot-fixing controversy fails to deter advertisers
With fresh details of alleged spot-fixing hitting headlines almost everyday, advertisers and sponsors of the Indian Premier League (IPL) hope the scandal would not affect viewership of the tournament and impact its brand value.