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Pepsi IPL
Thu, February 14 2013
Pull-out of one of the long-time supporters of Indian cricket should send warning signals to BCCI
The pull-out of one of the long-time supporters of Indian and international cricket should send warning signals to both the ICC and the Board of Control for Cricket in India (BCCI), that while cricket still remains an attractive sporting investment, the sponsorship market has become increasingly crowded and cluttered.
Wed, February 13 2013
Hero MotoCorp withdraws from IPL sponsorship
Hero MotoCorp, which had a long association with cricket, has withdrawn as sponsors of the popular Indian Premier League (IPL) Tuesday.
Sun, January 27 2013
Rahul Dravid, Sreesanth cheer runners at Jaipur Marathon
Rajasthan Royals captain Rahul Dravid along with pacer S Sreesanth and all-rounder Ashok Menaria on Sunday cheered thousands of runners who participated in the Jaipur Marathon.
Thu, November 22 2012
Pepsi roped in as title sponsor for IPL
Indian Premier League (IPL) has roped in soft-drink giants Pepsi as its title sponsors on Wednesday for a whooping Rs 396 crores. Aircel was piiped by Pepsi, which had offered Rs 316 crores, in the bid for the title sponsorship of the Twenty20 tournament. IPL Chairman Rajiv Shukla said that the title-sponsorship contract was for...
Wed, November 21 2012
Indian Premier League ropes in Pepsi as title sponsor
Soft drink giants Pepsi on Wednesday became the new title sponsors of the cash-rich Indian Premier League (IPL) after it won the bid for title rights for five years by paying a whopping Rs 396 crores.