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Pepsico India
Thu, March 03 2016
BCCI announce partnership with PepsiCo
PepsiCo has clinched the deal for a 4-year term.
Sun, October 18 2015
Vivo replaces PepsiCo as title sponsor of Indian Premier League
PepsiCo became title sponsors of the 2013 IPL after they bid Rs 396.8 crore for five seasons.
Sat, October 10 2015
Pepsi’s pull-out from IPL not surprising at all: Chetan Sharma
The former India pacer added that this development was only due to vested interests and a few players.
Fri, October 09 2015
Pepsi to terminate Indian Premier League (IPL) contract
IPL chairman Rajeev Shukla said the Pepsi deal is "not a big issue" and BCCI is in talks with other sponsors as well to settle the issue "amicably".
Fri, May 24 2013
Pepsi considers IPL withdrawal fearing negative impact on brand image
The Indian Premier League (IPL) 2013 spot-fixing controversy has added another worry for the BCCI as brand sponsors PepsiCo are considering pulling out of the tournament.
Mon, May 20 2013
IPL 2013 spot-fixing controversy fails to deter advertisers
With fresh details of alleged spot-fixing hitting headlines almost everyday, advertisers and sponsors of the Indian Premier League (IPL) hope the scandal would not affect viewership of the tournament and impact its brand value.
Thu, April 18 2013
IPL 2013: Coca Cola tries to get one over Pepsi outside Feroz Shah Kotla
Eternal cola rivals Coca Cola and Pepsi added another chapter to their never-ending duel as the former stationed their salespersons outside the Ferozeshah Kotla to sell Coca Cola 400 ml bottles during the Pepsi Indian Premier League (IPL) matches.
Mon, April 15 2013
IPL 2013: PepsiCo invites farmers to watch matches
Having added an extra fizz to the fan experience at the Indian Premier League, PepsiCo India is all set to make this edition of the T20 tournament special for the farmers.
Mon, April 01 2013
Pepsico plan marketing initiatives for IPL 2013
Beverages and snacks major PepsiCo India is planning a slew of marketing initiatives, including making fans meet celebrities, during the IPL 2013 season, which begins of April 3.
Mon, March 25 2013
IPL 2013: YES Bank signs up as official partner
YES Bank is the latest addition to Indian Premier League's (IPL) list of partners, which includes the likes of Pepsi and Vodafone.