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World Sport Group

‘Sachin Tendulkar’ brand has evolved beyond cricket: WSG India chief

For over two decades, Sachin Tendulkar has been one of the most coveted 'brands' in India, but as the maestro gears up for his historic 200th Test match, it seems that 'Brand Sachin' is ready to evolve beyond the realms of cricket.

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World Sport Group signs Cheteshwar Pujara

Saurashtra skipper Cheteshwar Pujara became the third cricketer after senior India batsman Sachin Tendulkar and opener Gautam Gambhir to have been signed on by World Sport Group (WSG) under its player management programme.

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Anti-trust law violations by BCCI found by CCI

Competition watchdog CCI is understood to have found anti-trust law violations in the way BCCI handed out media rights to World Sports Group and MSM for its cash-rich India Premier League (IPL) event.

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