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WSG

Supreme Court allows arbitration between WSG, MSM on IPL broadcast rights

WSG and MSM have fallen out over a facilitation fee deal for the media rights for the IPL.

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‘Sachin Tendulkar’ brand has evolved beyond cricket: WSG India chief

For over two decades, Sachin Tendulkar has been one of the most coveted 'brands' in India, but as the maestro gears up for his historic 200th Test match, it seems that 'Brand Sachin' is ready to evolve beyond the realms of cricket.

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Sachin Tendulkar is little beyond the game: WSG Head

The clamour for his retirement from at least one form of the game will not in any way impact the brand value of Sachin Tendulkar, asserts sports marketing company World Sports Group (WSG) which manages the batting maestro's endorsement deals.

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World Sport Group signs Cheteshwar Pujara

Saurashtra skipper Cheteshwar Pujara became the third cricketer after senior India batsman Sachin Tendulkar and opener Gautam Gambhir to have been signed on by World Sport Group (WSG) under its player management programme.

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IPL needs to expand, says World Sports Group chief

Cricket's glitzy Indian Premier League will shrug off a domestic ratings plunge this year but needs a revamp to appeal to international audiences, its marketing partner said on Friday.

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