Hotstar and Star Sports gain exclusive right to content in India © Getty Images
Hotstar and Starsports gain exclusive right to content in India till 2019 © Getty Images

Dubai: The ICC today announced its tie up with Novi Digital Entertainment Private Limited (“Novi”) for exclusive digital clips licensee in India for all ICC Events from 2016-2019.Novi is a wholly owned subsidiary of Star India, which is also the current media rights holder for ICC Events from 2016 to 2023. Novi owns the online video streaming platforms Hotstar and Starsports.com which, in addition to exclusively live streaming ICC Events, will also exploit the digital clips as a result of this arrangement. ALSO READ: Ravichandran Ashwin stays on top of all-rounder list in ICC rankings

The four-year deal includes eight ICC Events: the Under-19 World Cup 2016, World Twenty20 2016, Champions Trophy 2017, Women’s World Cup England 2017, World Cup Qualifier Bangladesh 2018, U-19 World Cup New Zealand 2018, Women’s World Twenty20 West Indies 2018 and World Cup 2019. Making the announcement, ICC General Manager Commercial, Campbell Jamieson, said: “The ICC is delighted to be entering into a four-year relationship with Novi, whose online video streaming platform, Hotstar, is extremely popular and has a proven record in entertainment and sports coverage in India.” ALSO READ: ICC World T20 2016: Delhi High Court issues ultimatum to get clearance on Feroz Shah Kotla

Earlier, the Asian Cricket Council (ACC) announced on Sunday that the Media Rights of Asia Cup 2016 to 2023 has been awarded to Star India. This decision was taken at the meeting held by ACC on December 20 in Singapore. The events included under this agreement are Asia Cup, Women’s Asia Cup, Emerging Asia Cup and Under-19 Asia Cup which to be held from 2016 to 2023. ACC President Sidath Wettimuny said to Media Centre, “ACC is delighted to have the STAR India as media partner to the next cycle of ACC. Star has an undisputed reputation as a sports broadcaster and will guarantee increased promotion and marketing of the ACC events globally.”