Following a fun-filled ICC Women’s World Cup 2017, official broadcaster Star Sports is all set to earn Rs. 3 crores of revenue from the advertisements, while Rs. 2 crores of the revenue was generated on the final day of the tournament, i.e. the final between India and England, where India lost by nine runs. According to Star Sports sources, the amount charged for a 30-second time frame advertisement was Rs. 10,000, while for the same during India matches, it was charged Rs. 15,000. However, it is still very low compared to the same time frame advertisement during the India vs Pakistan tie in ICC Champions Trophy 2017, which was charged Rs. 1.2 crores. Maharashtra government to reward each India Women cricketer with INR 50 lakh
“It was an opportunity for everyone because this is the first time women’s cricket has done so well. Star definitely wanted to make most out of the opportunity. Also, there was enough time for the finals. I think the interest picked up after the semi final when we won against Australia. That was the turning point. Moreover, people who were global partners Nissan Datsun bought on air because it’s a great opportunity for them,” said Dinesh Vyas, Associate VP (Planning), OMD, as reported by exchange4media. Tushar Arothe: INDW’s WWC17 journey began with quadrangular series win in SA
“As a media person, if I am advertising any product I might consider women’s cricket team, not just during World Cup but also during games with other countries. In addition, people have started recognising the Indian cricket captain and other team members. Next year, they will look forward to it. So, another opportunity has been created for media people. If the team continues to do well they won’t mind sponsoring them or their tournaments for sure,” he added. India Women cricketers hopeful of more sponsorships following World Cup journey
MediaCom National Director (Buying), K Srinivas Rao said, “Couple of FMCG brands were advertising more or less for the first time on cricket, especially women’s cricket with specific communication [from a female point of view]. In fact, I have never seen them on sports. This is purely because of the team’s performance. Conversations around the World Cup and the women’s cricket team also helped. If the following increases, getting brands on board will be easier for the channel as well.” Prime Minister Narendra Modi greets India Women cricketers
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“If the following increases, getting brands on board will be easier for the channel as well. The next World Cup onwards, Star will see to it that it becomes a high-selling property. They will see to it that they sell it separately and make more money out of it. In the future if BCCI and networks like Star put their might behind this sport with respect to packaging and promoting then I don’t see any reason why it can’t be a success,” he added.
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