Published: Jun 07, 2018, 10:51 PM (IST)
Edited: Jun 07, 2018, 10:51 PM (IST)
The Indian Premier League (IPL) 2018 final between Chennai Super Kings (CSK) and Sunrisers Hyderabad (SRH) recorded a viewership growth of 34 per cent with 52.9 million average impressions on the Star TV Network. The news was announced on Thursday. The match had the highest ever reach (211 millions across screens) in the history of the tournament. The match was broadcast in the biggest ever production with 11 live feeds — in eight languages — across the Star TV network and Hotstar.
The final on television was watched by a historic 160 million fans across Star TV network (there were more viewers on Doordarshan). This was significantly more than last year’s figure of 121 million, recording a 32 per cent growth in reach. This is the highest television reach recorded for any match in the history of the tournament.
The overall viewership of the tournament across all platforms television (In-Home & Out-of-Home) and Digital in Urban including Rural Audiences at 11.3 billion gross impressions is 29 per cent higher than the comparable number of matches last year.
As for the match, SRH had scored a competitive 178 for 6 thanks to a well-paced 47 from captain Kane Williamson and a 25-ball late onslaught of 45 not out from Yusuf Pathan. Unfortunately, they were blown away by Shane Watson (117 not out in 57 balls, the highest score in an IPL final), and CSK won by 8 wickets with 9 balls to spare.
