The opening ceremony of fifth season of Indian Premier League (IPL) was expected to be a grand affair. All eyes of the officials were pinned on the viewership which had a dismal rating last season. Unfortunately there was nothing much to cheer about for the channel.
Written by Cricket Country Staff Published: Apr 11, 2012, 04:36 PM (IST) Edited: Apr 11, 2012, 04:36 PM (IST)
The opening ceremony of fifth season of Indian Premier League (IPL) was expected to be a grand affair. All eyes of the officials were pinned on the viewership which had a dismal rating last season. Unfortunately there was nothing much to cheer about for the channel.
Earlier the opening ceremony of IPL 5 was widely criticized for being filled with excessive glamour. The Television Ratings (TVR) reflected the same as it recorded a poor 1.3 TVR.
Rohit Gupta, President, network sales and Revenue management, of Multi-Screen media which runs Set Max tried to put up a positive front. “It’s too early to comment. The ratings are just for the six metros. We have to wait till Wednesday for all-India ratings. Those numbers will dramatically change,” was quoted as saying by the Business Standard.
According to a TAM study, the first 6 matches of IPL 5 averaged 3.76 TVR; lowest in tournament’s 5 years. These TVR ratings are important in audience measurement on the basis of which media planning depends on.
These numbers may not affect mean much for the future of IPL but it is a positive sign for the daily soaps which tend to take a backseat during the cricketing extravaganza in April-May.
However in contrast to the initial TVR ratings, the organizers have a lot of positives looking at the filled stadiums for most of the matches up till now. Though IPL no more seems to be the main priority for television audience during prime time but the channel is hopeful of a turn-around considering the tournament has just begun and there’s a long way to go before making any substantial conclusions.
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The fifth season of the Indian Premier League (IPL) began with an opening ceremony that belied expectations – it was poor and uncoordinated. And that was followed up by cricket which wasn’t exactly of the nerve tingling variety.
The opening ceremony of fifth season of Indian Premier League (IPL) was expected to be a grand affair. All eyes of the officials were pinned on the viewership which had a dismal rating last season. Unfortunately there was nothing much to cheer about for the channel.
Earlier the opening ceremony of IPL 5 was widely criticized for being filled with excessive glamour. The Television Ratings (TVR) reflected the same as it recorded a poor 1.3 TVR.
Rohit Gupta, President, network sales and Revenue management, of Multi-Screen media which runs Set Max tried to put up a positive front. “It’s too early to comment. The ratings are just for the six metros. We have to wait till Wednesday for all-India ratings. Those numbers will dramatically change,” was quoted as saying by the Business Standard.
According to a TAM study, the first 6 matches of IPL 5 averaged 3.76 TVR; lowest in tournament’s 5 years. These TVR ratings are important in audience measurement on the basis of which media planning depends on.
These numbers may not affect mean much for the future of IPL but it is a positive sign for the daily soaps which tend to take a backseat during the cricketing extravaganza in April-May.
However in contrast to the initial TVR ratings, the organizers have a lot of positives looking at the filled stadiums for most of the matches up till now. Though IPL no more seems to be the main priority for television audience during prime time but the channel is hopeful of a turn-around considering the tournament has just begun and there’s a long way to go before making any substantial conclusiThe fifth season of the Indian Premier League (IPL) began with an opening ceremony that belied expectations – it was poor and uncoordinated. And that was followed up by cricket which wasn’t exactly of the nerve tingling varietThe opening ceremony of fifth season of Indian Premier League (IPL) was expected to be a grand affair. All eyes of the officials were pinned on the viewership which had a dismal rating last season. Unfortunately there was nothing much to cheer about for the channel.
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