No bidders for Indian cricket digital rights

The BCCI had earlier lowered the base price to Rs 2 crore before calling a re-bid following lack of potential bidders in the first round AFP

By CricketCountry Staff

Mumbai: Oct 1, 2011

The Board of Control for Cricket in India (BCCI) on Friday failed to draw any bidder for the mobile and internet rights of Indian cricket in the second attempt. The board had earlier failed to garner any interest from the market.

The members of the panel, including chairman Farooq Abdullah, were surprised to find not a single bid when they gathered for the meet.

The marketing committee decided to have the live streaming of the immediate matches the five ODIs and one Twenty20 International against England and three Tests as well as the five ODIs against the West Indies on the BCCI website.

“For the time being, the matches will be on the website (www.bcci.tv). In December, we will go for global tenders.

“We will not monetise these matches. We will have a good experience before we launch our global bid,” a board official said.

The board had earlier lowered the base price to Rs-2 crore and went for a re-bid.

“We don t want to undersell the property. We re not going to give away the rights for a cost far below than our expectations,” the official said.