Pepsi refuses communicating with BCCI regarding sponsorship pullout

PepsiCo signed a five-year deal with BCCI to be title sponsors of the Indian Premier League in 2013 © Getty Images

Mumbai: May 24, 2013

The title sponsors of the Indian Premier League (IPL) 2013 have issued a statement refuting the rumours of their possible pullout from sponsorship.

“The stories in a certain section of the media today, on PepsiCo regarding IPL, are speculative in nature. As a company policy we do not comment on speculation. PepsiCo has not sent any communication to BCCI as referred in a certain section of the media”, the company was quoted saying by First Post.

Earlier, it was reported that Pepsi could be considering their future as title sponsors of the IPL. The Indian Express reported that top officials from both parties will decide on the matter once the current season ends.

PepsCo entered a five-year contract with the BCCI to become the title sponsor of IPL in 2013.

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