Bangladesh Cricket Team
Bangladesh Cricket Team (File Photo)

Bangladesh’s telecom company Robi Axiata has brought its sponsorship contract with the national cricket board to a premature end. According to a report, the termination was forced after Axiata did not get their dues from the Bangladesh Cricket Board (BCB).

Axiata’s contract was for a period of two years that began from June 2017 and would have ended in June 2019. Media planning company Top of the Mind sold the rights to the telecom giants after emerging as the highest bidder.

“It has been the greatest honour for us to have the privilege of being the proud sponsor of the national cricket team, our Tigers. We fondly recall the meteoric rise of our Tigers in the global cricketing arena as soon as we became the sponsor in 2015. Our Tigers’ splendid performance on the field has been equally matched with an efficient management in Bangladesh Cricket Board under the leadership of its President, Nazmul Hasan Papon, MP. We are also grateful to all the fans and the friends from the media for your unrelenting love and encouragement during this period,” Cricbuzz quoted a statement from Axiata as saying.

“However, it is with deep dismay, we feel that the current sponsorship arrangement falls short in upholding the spirit of the agreement. In such a backdrop, with sincere regret, Robi decided to discontinue the sponsorship of the national cricket team with immediate effect. We remain a staunch supporter of Bangladesh Cricket and would be keen to stand by our team in a different capacity in the future,” the statement read.