Stuart Broad's actions have caused further embarrassment for a a beleaguered ECB    Getty Images
Stuart Broad’s actions have caused further embarrassment for a a beleaguered ECB Getty Images

England pacer Stuart Broad missed out on the sponsor’s launch of the two-match Test series against New Zealand on Friday following a heavy drinking session with wicketkeeper batsman Matt Prior and former England cricketer Andrew Flintoff.

Broad, an ambassador of Investec, the primary sponsor of the series, failed to show up for the event that was held at the company’s headquarters in London, causing further embarrassment to the England and Wales Cricket Board (ECB), which is going through a turbulent phase at the moment.

 

 

 

According to the receptionist of the hotel, where Broad is currently lodged at, the bowler turned up from his late-night activities at 7 am, and was in no condition to attend the Investec event that was scheduled to start two-and-a-half hours later.

England batsman Ian Bell therefore had to fill in his place, and carry out the media engagements on his behalf. Broad’s agent Neil Fairbrother was quoted as saying that his client was ‘unwell, suffering from migraine’.