Published: Jul 28, 2015, 10:00 AM (IST)
Edited: Jul 28, 2015, 10:05 AM (IST)
Virender Sehwag has participated in the campaign embarked on by optics company Essilor India, to ‘educate people about the need for timely vision correction‘ across Lucknow, for 40 days from July 23. Their idea is to promote awareness on the issue so it could avoid the deterioration of optic health, and also help people better their vision by encouraging an annual eye examination. The campaign is named ‘Think About Your Eyes’, or ‘Apne Ankhon ki Sochiye’ and will begin with the former India opener getting his eyes tested by an expert. To provide free eye screenings at schools, colleges, and populous residential areas, the company has collaborated with 100 eye care professionals in the city. READ: Chetan Chauhan wants Virender Sehwag to continue playing for Delhi
“Most of the time, vision correction is as simple as wearing a pair of corrective spectacles. Yet, 2.5 billion people across the world are living with uncorrected vision. This lack of vision correction has several repercussions from making people accident prone to reducing their productivity. As a world leader, Essilor considers it a responsibility to take vision correction to the last man, and we are working towards it on multiple fronts – through mobile screening vans in rural India to one on eye screenings supported by opticians in the urban towns,” Mr Ramachandran P, Group COO, Essilor India, said. READ:Virender Sehwag backs UNICEF’s ‘babiesneedyou’ campaign
Essilor claims to be have ‘revolutionised the opthalmic lens market and cause a shift from the predominant glass lenses to the safer and more superior plastic lenses’. It is a subsidiary of Essilor International. The company states the stat of 550 million Indians surviving with uncorrected vision, and that ‘70% of the reasons for uncorrected refractive errors are non-financial such as lack of awareness, avoidance and lack of priority’.
