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Sahara India
Sat, September 13 2014
IPL: After Sahara, more sponsors may cease to associate themselves with the snake-pit of corruption
The Sahara withdrawal may have been caused by more than financial disputes. Arunabha Sengupta writes that with all the negative publicity in the wake of spot-fixing, more corporate entities may delink themselves from BCCI.
Tue, May 21 2013
Sahara Group will not renew Indian cricket team sponsorship deal
After pulling out its IPL franchise Pune Warriors India from the tournament, the Sahara Group on Tuesday said it was tempted to withdraw from the Indian cricket team's sponsorship as well, but refrained from doing so in the interest of the players.
Thu, January 10 2013
Pune may not host IPL matches next season
Pune may miss out on hosting the Indian Premier League (IPL) matches next season due to a dispute between the Maharashtra Cricket Association (MCA) and the Sahara Group after the association terminated the contract with the latter over non-payment issue.
Tue, January 08 2013
Sahara moves Bombay High Court against MCA over Pune stadium
Sahara has moved Bombay High Court against Maharashtra Cricket Association for "wrongful termination of agreements" regarding various rights in respect of Subrata Roy Sahara Stadium in Pune and it had got an interim relief against MCA's move to cover the name of the stadium.
Sat, January 05 2013
Team India sponsors should take cue from Emirates’ deal with Arsenal and embrace “pay for performance” model
The association between Emirates and Arsenal is very well-known in the global sports market. Emirates has been sponsors of Arsenal since signing a record-breaking 15-year sponsorship deal in October 2004.
Thu, August 23 2012
Sachin Tendulkar featuring in funeral ad unpleasant, says BCCI
The Board of Control for Cricket in India (BCCI) has asked Team India sponsor Sahara to remove the Television commercial of 'Q’ Shop which shows top Indian players like Sachin Tendulkar performing last funeral rites.
Sat, August 23 2014
Contrasting methodologies of Lalit Modi & N Srinivasan
By Abhijit Banare
One of the basic lessons, BCCI failed to learn from Lalit Modi is his accessibility and pro-activeness. In contrast to the former IPL boss, N Srinivasan is a calm and authoritarian personality who likes to stay away from the razzmatazz and lets speculations die a slow death.
Thu, May 31 2012
Sahara makes sponsorship offer to Bangladesh Cricket
By CricketCountry Staff
A sponsorship offer of approximately $9.4 million has been made to Bangladesh Cricket for a period of four years by Sahara Matribhumi, Bangladesh subsidiary of Sahara group.
Sun, April 01 2012
IPL 2012: Sharad Pawar inaugurates Pune international stadium
ICC president and Union Agriculture minister Sharad Pawar inaugurated the international cricket stadium built by the Maharashtra Cricket Association (MCA) at Gahunje, near here, which will host IPL matches this season.