Star India bags Team India sponsorship rights

Star India bags Team India sponsorship rights

Star India on Monday bagged the sponsorship rights of the Indian cricket team for period starting January 1, 2014 to March 31, 2017, the  Board of Control for Cricket in India (BCCI) announced on its website.

The BCCI said in a release, “Star India Pvt Ltd have been awarded the Team Sponsorship Rights covering BCCI Events, ICC Events and ACC Events, for the period 1st January 2014 to 31st March 2017. Rights include the right to be called the ‘Official Team Sponsor’, and to display a commercial logo on the team clothing of the Sr. Men’s Cricket Team, the U-19 Men’s Cricket Team, the Men’s A-Team and the Women’s Team.”

According to the Indian Express, there were five companies who were competing for sponsoring Team India, which were Star India, Sony, UB Group, World Sports Group (WSG) and Games Unlimited. Star India trumped Sony and UB Group in the race to sponsor the Indian national side.