Published: Nov 16, 2013, 10:28 AM (IST)
Edited: Nov 16, 2013, 10:28 AM (IST)
Sachin Tendulkar will retire after the Test series against the West Indies © Getty Images
Sachin Tendulkar is playing his 200th and final Test match at the Wankhede Stadium. While he’s been a run-machine, breaking several records in the last 24 years, Tendulkar is more than a cricketer; he’s an icon. He’s also one of India’s most enduring brands, with appeal across gender, age, socio-economic standing and regions.
MSLGroup has put together an infographic that analyses what’s next for Brand Tendulkar, the opportunities that lie before him and the changes in positioning that he may bring about.
(The above article has been reproduced with permission from http://www.mxmindia.com/ )
