The tournament has clocked an average rating of 4.45 TVR for these first 5 matches as compared to 3.15 TVR last year.
Markets have recorded growth across India with 22 markets delivering above the All India average of 4.45. Markets which have responded with a phenomenal growth are Chennai, MP, Rajasthan, AP, Maharashtra and Gujarat. To cater to a larger audience this year, Pepsi IPL is now being viewed in more languages like Bengali, Tamil and Telugu. IPL 2015: Schedule with venue details
“In addition to the TV ratings, which have opened extremely well, the audience number on digital platforms and the attendance at the stadiums and at the Fan Park has been spectacular. We expect this only to get better and bigger,” said Thakur. IPL 2015: Complete Coverage
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