Tamim Iqbal and Shakib Al Hasan
Tamim Iqbal (L) and Shakib Al Hasan (AFP Photo)

As a fallout of the Robi Axiata pulling out from national sponsorship deal prematurely, Bangladesh Cricket Board [BCB] is set to bring a provision that will prevent its cricketers from signing contracts with rivals of national sponsors.

Robi, a leading Bangladesh telecom company, terminated their deal with BCB on Sunday without completing their two-year deal that would have ended in June 2019.

Robi, as per BCB, had expressed their displeasure against few Bangladesh cricketers associating themselves with its rivals. Allrounder Shakib Al Hasan had a deal with Banglalink while Mashrafe Mortaza and Tamim Iqbal endorsed Grameenphone – both are the main competitors of Robi in Bangladesh.

“We decided in future our cricketers cannot be associated with conflicting brand of our national sponsors,” BCB chief executive Nizamuddin Chowdhury was quoted as saying by the Cricbuzz on Monday.

“Robi had reservation regarding our players’ association with conflicting brand,” he said. “We were working on settling down the matter but on the same note we wanted some breathing space as well but all of a sudden they decided to terminate their deal. It was quite surprising,” he explained.

While it will be difficult to force their players to terminate contracts with conflicting brands due to their financial implications, BCB is still working out ways to deal with the issue. “You cannot ask anyone to terminate their individual sponsorship deal because after such a deal is done these brands go for massive activation to promote them,” he Chowdhury said.

“Still we were working to settle down the matter. Shakib did not renew his agreement where as Tamim also was not continuing his deal. The only deal that still remains in place was of Mashrafe that we believed would have been called off in due time but unfortunately they did not gave us that time.”